At BaseLift, we believe in creating ethical and inclusive skincare that works. The reliable quality of our products is reflected in our customer testimonial photos and 4.8 star TrustPilot rating!

Our Story

Our creation and launch of BaseLift was motivated by the under-representation of deeper skin tones in the beauty industry. Our aim, to develop formulas that target tone-specific skin concerns, such as hyperpigmentation, with a message of empowerment. Since then, we continue our commitment to diversity and inclusion by consistently expanding our product range.

Our Ethics

All of our formula production comes from within the UK, to reduce our carbon footprint and support local businesses. We have cut down on our packaging and plastic to reduce waste, and our product packaging is now 90% recyclable. We are constantly striving for new ways to become more sustainable, including currently working towards being 100% recyclable.